A logo is an iconic symbol designed to represent a company, organization, product, service, and sometimes certain places (e.g., Canada). A typical logo is designed to cause immediate recognition by the viewer. To the extent that a logo achieves this objective, it may function as a trademark, and may be used to uniquely identify businesses, organizations, events, products or services.
eg, check out the cool logo for the Bahamas !!!
Logos are good for business. But we're not a business! We're a church. A gathering of the people of the living God. Why do we care about brand recognition? Our brand recognition we want is the testimony of our lives, filled with love for God and for others. You can't squish that into a little symbol and print it on a business card.
So why do we have a logo and why do we want a new one? Because...
- we become all things to all people to reach some for Christ (1 Cor 9:22). If that means we live in a culture that loves logos or won't look at things that don't look good then we'll take away any bad-looking obstacles so only the gospel of Jesus is what turns people away and we'll get a pretty logo and whack it on anything that breathes...
- we need to give out invites to people to come along to church and we want to be able to signal to people what kind of church we are (ie. cool, faithful, funky, friendly etc.) It might be time for a new logo that better communicates this...
- God made a beautiful world that's just awesome to look at so why don't we make stuff that's beautiful and awesome to look at? Skills at designing stuff like this are gifts from God. God even grants his Spirit in the Old Testament (a special event) to craftsmen to gift them the talent to work on his temple. If God cares about how stuff looks (to a degree, he cares far more about our hearts) then so should we...
There are more reasons but these will have to do. Please send any ideas you have to joshappa@hotmail.com or just draw them up and throw them in the offertory bags at Fix !!!
If you want to know more about logo design, here's a quick summary, courtesy of Wikipedia...
Logo design is commonly believed to be one of the most important areas in graphic design, thus making it the most difficult to perfect. The logo, or brand, is not just an image, it is the embodiment of an organization. Because logos are meant to represent companies and foster recognition by consumers it is counterproductive to redesign logos often.
When designing (or commissioning) a logo, practices to encourage are to
- avoid being over-the-top in an attempt to be unique
- use few colors, or try to limit colors to spot colors (a term used in the printing industry)
- avoid gradients (smooth color transitions) as a distinguishing feature
- produce alternatives for different contexts
- design using vector graphics, so the logo can be resized without loss of fidelity
- be aware of design or trademark infringements
- include guidelines on the position on a page and white space around the logo for consistent
application across a variety of media (a.k.a. brand standard manual)
- not use a specific choice clip-art as a distinguishing feature
- not use the face of a (living) person
- not use photography or complex imagery as it reduces the instant recognition a logo demands
avoid culturally sensitive imagery, such as religious icons or national flags, unless the brand is committed to being associated with any and all connotations such imagery may evoke.
eg, check out the cool logo for the Bahamas !!!
Logos are good for business. But we're not a business! We're a church. A gathering of the people of the living God. Why do we care about brand recognition? Our brand recognition we want is the testimony of our lives, filled with love for God and for others. You can't squish that into a little symbol and print it on a business card.
So why do we have a logo and why do we want a new one? Because...
- we become all things to all people to reach some for Christ (1 Cor 9:22). If that means we live in a culture that loves logos or won't look at things that don't look good then we'll take away any bad-looking obstacles so only the gospel of Jesus is what turns people away and we'll get a pretty logo and whack it on anything that breathes...
- we need to give out invites to people to come along to church and we want to be able to signal to people what kind of church we are (ie. cool, faithful, funky, friendly etc.) It might be time for a new logo that better communicates this...
- God made a beautiful world that's just awesome to look at so why don't we make stuff that's beautiful and awesome to look at? Skills at designing stuff like this are gifts from God. God even grants his Spirit in the Old Testament (a special event) to craftsmen to gift them the talent to work on his temple. If God cares about how stuff looks (to a degree, he cares far more about our hearts) then so should we...
There are more reasons but these will have to do. Please send any ideas you have to joshappa@hotmail.com or just draw them up and throw them in the offertory bags at Fix !!!
If you want to know more about logo design, here's a quick summary, courtesy of Wikipedia...
Logo design is commonly believed to be one of the most important areas in graphic design, thus making it the most difficult to perfect. The logo, or brand, is not just an image, it is the embodiment of an organization. Because logos are meant to represent companies and foster recognition by consumers it is counterproductive to redesign logos often.
When designing (or commissioning) a logo, practices to encourage are to
- avoid being over-the-top in an attempt to be unique
- use few colors, or try to limit colors to spot colors (a term used in the printing industry)
- avoid gradients (smooth color transitions) as a distinguishing feature
- produce alternatives for different contexts
- design using vector graphics, so the logo can be resized without loss of fidelity
- be aware of design or trademark infringements
- include guidelines on the position on a page and white space around the logo for consistent
application across a variety of media (a.k.a. brand standard manual)
- not use a specific choice clip-art as a distinguishing feature
- not use the face of a (living) person
- not use photography or complex imagery as it reduces the instant recognition a logo demands
avoid culturally sensitive imagery, such as religious icons or national flags, unless the brand is committed to being associated with any and all connotations such imagery may evoke.
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